CategoryPlaybook RoundTable

Global Lean Sales: The power for Demos

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On Oct 18th iSPIRT organized a #PlaybookRT in Mumbai and the topic of discussion was Global Lean Sales. Pallav Nadhani founder of FusionCharts came down for the RT and shared a lot of useful information about how they do things at Fusion Charts. Most of the information from the RT has been covered in Rushab Mehta’s excellent blog post about the RT. I am just adding to that post… Pallav showed us...

Global Lean Sales – Selling your software online to global markets, without field-force #PlaybookRT

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Last week I was going through the startup class videos and one particular statement by Sam Altman stuck with me. He said “All successful founders are fanatics”. And YCombinator has seen a whole bunch of them. The way he puts it is very awesome, let me reproduce the statement here: “The word fanatical comes up again and again when you listen to successful founders talk about how...

Innovate on the Product, Not on the Business Model

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Entrepreneurs from Bangalore had no problem driving into Chennai amid a tense political situation in Tamil Nadu. There was an air of expectation and enthusiasm on the part of more than 15 entrepreneurs who had come in from Bangalore and Mumbai, apart from Chennai itself, to listen to Girish Mathrubootham, Freshdesk CEO and founder, for the Playbook Roundtable on Scaling a SaaS business. Colourful...

Notes from the iSPIRT Playbook Roundtable – Nuances of Customer Acquisition #PlaybookRT

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Saturday, June 16 was the day, the iSPIRT Playbook Roundtable finally arrived in Mumbai. The topic for the Roundtable was Nuances of Customer Acquisition.  The Roundtable was hosted at the office of WebEngage by their CEO Avlesh Singh and saw participation from CEOs of around 14 startups from in and around Mumbai. The event went on for around 6 hours but given the variety of issues discussed each...

Product Management mantras from the 26th Playbook Roundtable

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The 26th playbook roundtable was held last week (8th March 2014) at Delhi NCR and brought together over 15 startup and product practitioners to discuss and gain insights on some of the challenging aspects of growth and monetization in product companies. This roundtable was hosted at Eko India Financial Services office in Gurgaon, and was led by Amit Ranjan, Cofounder of Slideshare, and Amit...

Key Takeaways from the 25th #PlaybookRT at Bangalore – Sales for Startups

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The 25th playbook roundtable held last week (01 March 2014) brought together about 14 startup practitioners to discuss and gain insights on some of the challenging aspects of Sales in product companies. This roundtable was hosted at Accel Partners office in Bangalore, and was led by Aneesh Reddy, from Capillary Technologies. In a span of about 5 hours, a diverse set of topics were discussed...

Discovery Hack Playbook Series – Effectuation – Experiential Workshop

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In Early Stage Startups – What to do next ? Early stage startups and first time entrepreneurs face many challenges that are unprecedented in nature. – How to know which discussion (customer, vendors, mentors) inputs to keep and which to ignore ? – How to make confident decisions when very little information seem to be available and the stakes are high ? – How to navigate your...

Enterprise Sales, Product Market Fit and Partnerships: Learning from the 23rd iSPIRT Round Table

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Vivek from iCreate facilitated yet another juicy round table with lessons learnt ‘from the trenches’. While this article provides a distilled summary, it cannot do justice to in-person learning.  I strongly encourage you to attend the next iSPIRT round table. Vivek started off by saying that there is no silver bullet.  Every product exists in its specific market conditions. Different things work...

Design and its New Role in Innovation – A Round Table led by Eskild Hansen (Nov 26th, New Delhi)

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Eskild Hansen will lead a discussion with prominent design thinker in the NCR on ‘Design and its New Role in Innovation.’ Eskild Hansen is one of the most talented Danish Designers on the Scandinavian landscape. Just turned 40, he has already been in leaderships positions at Cisco and Coloplast among others after having worked with other leading global design firms. At CISCO Eskild...

Everything is an experiment

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A few days back, Sameer, Avinash and I chatted about my learnings from doing the Product Nation Playbook Roundtables as part of iSPIRT. If you’re curious what they are, here’s how iSPIRT describes this program. We convert conversations into playbooks for product entrepreneurs. Product companies need a different mindset than IT services businesses. They need to anticipate customer needs rather...