Bangalore was the next stop for the iSPIRT product round-table around the theme of “Getting Traction for Software Products”. The goal of this round-table, hosted by Niraj Rout (Hiver/Grexit), Natwar Maheshwari (Around.io) Avinash Raghava and me, was to get peer feedback from a group of startups at a similar stage. In this format, around ten participants meet and each one gets around twenty...
Playbook in iSPIRT denotes entrepreneurial learning meant for Indian software product startups to become world class and be successful. Roundtable is a format of learning intended for startups that have reached a happy confused stage. In this format 8-12 non competing startups are brought together to discuss deeply on a topic that holds them from jumping to their next level.A facilitator, who is...
Close to about 15 founders gathered on 1st October at the small and cozy office of AdPushup to participate in a Playbook Roundtable on Content Marketing. This was Ankit’s first playbook with iSPIRT and he did a phenomenal job. AdPushup is a SaaS company that helps web publishers increase their ad revenue by letting them test and optimize their website’s ad layout. Their expertise has been content...
How should Indian entrepreneurs think about hiring and scaling teams in Silicon Valley? What are the thorniest hiring challenges? Who should the first hires be? How can founders scale culture globally? To focus on this topic, iSPIRT organized its 2nd Bay Area playbook roundtable– “Building a supercharged team in Silicon Valley”. It was moderated by Jaspreet Singh, Founder and CEO of Druva, a...
On Independence Day, we at Product Nation have an important announcement to make. This one was a long time coming, as we tried to classify, clear up, and target our efforts for the product ecosystem better. This update is mainly focused on the Playbook pillar, one of iSPIRT’s key initiatives, and will have effects on other fronts as well. We are reviving some of the initiatives; to others we have...
Inside Sales was presented as one of the strategic levers for SAAS companies selling to the US market at a recent Google Accel event. no wonder when iSPIRT arranged for a round table on this topic there was a buzzing interest. If you are not familiar with the round tables of iSPIRT check them out here. (Highly recommended) Suresh of kissflow.com who has been successful in cracking the US market...
It is an exciting phase for the Indian SaaS eco-system. There are a lot of companies from India trying to build products for the global market. Some of them have been able to scale to tens of thousands of customers and millions of dollars in revenue. Many others are just getting started or want to step up their game. In both cases, there are trying to figure things out, sort of solving a jigsaw...
As a startup founder or growth marketer, you obsess over metrics: what is my lead-generation rate, how many customers did I win or lose, how is my monthly revenue growing, or how many customer referrals did I get? Analytics is critical for your business, without which you’re flying blind. However, data overload is real and you might not derive the right actionable insights. To simplify metric...
Over the last few months, I have interacted with a couple dozen awesome product startups in India as a part of product roundtables organized by iSPIRT, a non-profit industry group for software product companies in India. The roundtables that were in Pune, Delhi and Ahmedabad included around 8–10 product founders getting direct feedback about their products from their peers and experienced product...
It was a warm Saturday morning in Ahmedabad and about 15 to 20 people had gathered at CIIE, IIM-A for this closed-door-day-long session where people who’d been-there-done-that were coming in, at their cost, to share (Read ‘Discuss’) their journey and more importantly, engage into a meaningful conversation about problems faced by Product Startups and their solutions; mainly centred around Traction...
