We believe the discussion about India’s technology industry – whether in government circles, the media or in Silicon Valley – overlooks India’s B2B software product companies which sell globally as well as into India. Instead, there is a lot of discussion about IT Services companies and E-commerce players. We would like to shine a spotlight on these Indian B2B software products companies through...
How to Structure Sales and Marketing in a SaaS Business
The discussions continued post-lunch in the Playbook Roundtable led by Girish Mathrubootham, CEO and founder of Freshdesk, organized at the Freshdesk office in Chennai. During the extended session, Girish outlined the sales and marketing structure in a SaaS business. While this may be only taken as a pointer to setting up the sales and marketing teams, each business owner needs to focus on the...
Launching RSPCT(quarterly event brought to you by iSPIRT & Jaaga) for the next generation of software developers
We are looking for Bangalore based founders and senior developers interested in getting to know the next generation of software developers coming up in the Bangalore tech scene now. RSPCT is a quarterly event brought to you by iSPIRT & Jaaga. We ask people to come to the events regularly (every 3 months) so you can get to know the individuals over time. We will be recognizing upcoming...
Global Lean Sales: The power for Demos
On Oct 18th iSPIRT organized a #PlaybookRT in Mumbai and the topic of discussion was Global Lean Sales. Pallav Nadhani founder of FusionCharts came down for the RT and shared a lot of useful information about how they do things at Fusion Charts. Most of the information from the RT has been covered in Rushab Mehta’s excellent blog post about the RT. I am just adding to that post… Pallav showed us...
M & A Connect Roundtable on Structuring and M&A
Couple of key points that emerged during recent acquisition of startups have been issues related to structuring of the company. Anil Advani of Inventus Law walked us through these issues in a roundtable organized by iSPIRT M & A connect program at the Microsoft Accelerator venue. Many key aspects such as taxation (especially in the context of Singapore), seed funding, liabilities, ease of...
Global Lean Sales – Selling your software online to global markets, without field-force #PlaybookRT
Last week I was going through the startup class videos and one particular statement by Sam Altman stuck with me. He said “All successful founders are fanatics”. And YCombinator has seen a whole bunch of them. The way he puts it is very awesome, let me reproduce the statement here: “The word fanatical comes up again and again when you listen to successful founders talk about how...
Innovate on the Product, Not on the Business Model
Entrepreneurs from Bangalore had no problem driving into Chennai amid a tense political situation in Tamil Nadu. There was an air of expectation and enthusiasm on the part of more than 15 entrepreneurs who had come in from Bangalore and Mumbai, apart from Chennai itself, to listen to Girish Mathrubootham, Freshdesk CEO and founder, for the Playbook Roundtable on Scaling a SaaS business. Colourful...
Bootstrapping! Great or Bad?
Off-late, I have been seeing many articles on “Funded” V/S “Bootstrapped” models. Few articles have projected bootstrapped ventures as great in comparison to funded ones. I run a company that is profitable without any external funding and at times find it very odd with these sorts of comparisons. Many entrepreneur friends suggest me to continue the way we are and ask me to...
#BootUpINDIA Inner Circle kicks off with 8 companies!
Thank you for your enthusiastic participation in BootUpINDIA. We received over 100 high quality applications. The Jury painstakingly went through each of them to pick 8 companies who are being inducted into BootUpINDIA Inner Circle today! Before I share the 8 selected companies, I want to tell the applicants that didn’t make to the Inner Circle this time that there will be more opportunities to...
Gandhigiri to the Software & Technology Entrepreneur – Part II
Gandhi and Customer Centricity The progression of Economic activity as it stands in the Global Economy today has accelerated from commodities->products->services->experiences->transformations. (Pine and Gilmore) Today we are already in the Experience Economy (Its Apple like experience, its not apple like products), but as professionals we are still grappling with how we build...