Whether you’re an early stage, late stage or VC funded startup (pun intended). There is one thing all of us struggle with always and that is ‘Growth’. So, how to keep this repeatable in constantly changing market dynamics? Acommunity is a great place to learn, unlearn and grow at the pace you never imagined. For SaaS startups in India(bravery award goes to you), SaaSx is a community built by...
#SaaSx4 is a leading tech event that provides Saas founders the opportunity to network and share product insights. Product Teardown session was one of the key highlights of this year’s event held in Chennai on 17th March, 2017. The goal was to help SaaS entrepreneurs gain actionable product insights. Entries were invited from innovative SaaS products from all over the country. When we, at 99tests...
A week or so before #SaaSx4, I woke up with an early morning call from Prasanna (SaaSx Volunteer) to tell me that they have nominated Omnify for the Product Teardown. Honestly, I jumped out of bed and my first reaction was like Ohh sh*t.. Not the Teardown!! But then he said that they will select three companies out of the few nominated. So I agreed for a Hangout call hoping that we will not be...
The SaaSx conference took place in Chennai on March 17th. Most top companies from the Indian SaaS space were part of the conference. I had made some notes for myself which I think might be useful for other startups as well. Many of these thoughts are not my own and may not express my views. On marketing – Tailor your marketing material based on your audience. For example, if you are...
My first SaaS experience and boy, amazing amount of insights and learning on what it takes to build successful SAAS companies based in India. Below are some of my notes and what I learned and observed from the entire day. What a way to spend close to 18 hrs amidst some of the most inspiring and motivated people – Entrepreneurs and Founders . We went in as a startup that has its product at a...
Most of the metrics we are going to see here will sound obvious but I’ve seen even some matured companies do not actively follow it. In a startup company discipline becomes very crucial, keeping things simple and measurable helps a lot. There are more complex metrics like Customer Acquisition cost (CAC), Lifetime value of the customer (LTV), Average revenue per customer (ARPA) etc, but I feel...
Strength of a industry is not just judged by how much it contributes to the economy. There are a number of factors to consider and surveys play a major role in painting a clear picture. The India SaaS Survey is all about getting the pulse of the burgeoning SaaS ecosystem in our country. A survey of this kind is indispensable in drawing an insightful analysis and in getting credible benchmarking...
If I were a Cobbler it would be my pride.. The best of all Cobblers to be.. If I were a Tinker, no Tinker beside Should mend an old kettle like me.. The above poem defines vertical SaaS to a T! When I got an invite from iSPIRT that there was going to be a roundtable on Vertical SaaS, I jumped from my chair with joy! First of all I discovered only recently via iSPIRT that there’s a buzzing...
SaaSx4 is here! It is an event for SaaS founders, by SaaS founders. Generally, event invites to entrepreneurs focus on why it is imperative to network and learn at the event. SaaSx is different though. Here are 5 reasons why you shouldn’t attend the event! You hate criticism! SaaSx is all about learning. The speakers and mentors at the event will be honest and brutal in the feedback they dish...
Note: SaaSx is an invite only event, for SaaS founders, by SaaS founders. Are you ready to push beyond SaaS survival? Are you all set for Chennai on March 17th? The SaaS world is changing. Niches are breaking out, the number of SaaS startups is increasing by the day. Competition is fierce and being SaaS is not sufficient. If you’re not the best in your market in some way that your customers...
