What we see in theMaker addiction, is that a relatively small amount of people can have a big impact. You don’t necessarily need the world’s largest company behind you. – Dale Dougherty- Founder, Make Magazine 4 years ago, I walked out of the elevator onto the 4th floor of NYU’s TISCH building, home to the Interactive Telecommunications program that brought together some of the most diverse bunch...
Most of the tech businesses today, look at a global reach and expansion. However, it is difficult to achieve this without a strong network, and finances. Also, it does not help if you are an early stage technology startup from India, with a limited customer base – no matter however great the product is. The Next BIG Idea Contest provides an opportunity to tech startups from India, to tap into the...
There are 3 items you should do quickly, if you are going to launch your SaaS startup or a new product that caters to a new audience. First, get listed on SaaS marketplaces, Cloud Brokerage Services and Cloud listing providers. There are over 120 SaaS marketplaces from telcos – AT&T, T-Mobile and others, to large Cloud Service Providers (AWS, Google, Microsoft, etc.) and other large...
India is interestingly poised today. About half of India’s 1.25billion people are under the age of 25 and by 2020, India will be the world’s youngest country with an average age of 29. According to the World Bank, India’s will overtake China to become the world’s fastest growing big economy by 2017-18. The scale of opportunity – and of course the challenge – in India is unprecedented. Millions of...
This post is for non developer founders who want to build a SaaS application. Software as a Service (SaaS) is a relatively small market – at $19 Billion in total revenues, it seems large, but compared to $250 Billion of the overall software market it seems minuscule. It has grown from nothing to this large number in the last 10 years. Similar to the eCommerce market, which seems large but is less...
The first 2 editions of Validation Tank have yielded better than expected results. True to the name, it has served as the platform for idea and proto-type stage entrepreneurs to validate their product idea. The entrepreneurs got an opportunity to present their idea to a CIO panel comprising of Darshan Appayanna (Happiest Minds), Sudhir Reddy (Aricent), Yatendra Kumar (Gokaldas Exports), Vijay...
Recently, India has seen many success stories of product startups in the SaaS category, which are building products for the global market. Here is what we did – Suresh Sambandam, Founder and CEO of OrangeScape (the company behind KissFlow), in collaboration with the iSPIRT team, conducted the 49th #PlayBookRT on building SaaS products for the world. Sokrati (Pune) played a gracious host for...
Over the last few weeks I had a chance to review 89 of the companies to understand their free to paid conversion and also a chance to talk to 13 companies. What I learned was that time spent on the pricing page was a key indicator of conversion and you can A/B test your pricing page for colors, position of your highest and lowest prices, number of plans showed, feature listing and your call to...
When we started selling our Cloud telephony platform, we had very little idea of what metrics to concentrate on. So we just built the product and winged it 🙂 Now after 4 years, we have a pretty good command of what metrics to concentrate on. What works, what doesn’t. Which channels are better and which sales techniques work. We learnt this the hard way and by reading blogs by David Skok...
#PNCamp Program, an iSPIRT initiative, is growing the Indian StartUp ecosystem by connecting founders and executives from high potential startups. We work with successful VCs and entrepreneurs to source the most promising entrepreneurs and help them on their journey. Once we have identified these startups, we build a multi-dimensional profile of each startup using surveys and algorithms developed...
