Reaching out and connecting with the CXOs at the enterprise level is still a problem many product companies tend to struggle with. While some well funded companies seem to have covered some ground there is more work to be done here. Most companies tend to lose out big when it comes to getting the mindshare of the CXO/decision making body in an enterprise sale scenario. They often end up losing...
Their Royal Highnesses The Duke and Duchess of Cambridge launched the Tech Rocketship Awards 2016-17, held in Mumbai. With the intent to identify and support some of India’s best and brightest start-ups, the initiative will assist them to scale globally. The Tech Rocketship Awards – an initiative by UK Trade and Investment (UKTI) in India – provides top Indian startups with expert business advice...
Marketing for beginners The morning of the SaaSx3, saw a round table by Pallav Nadhani, CEO of Fusion Charts. And I was one of the few lucky people who managed to find a seat at this already cramped round table. Pallav, kick-started the session with a question: Who are you & what will the world miss if your company dies in 10 years? The question (although slightly morbid) did its trick. It...
The story of how Freshdesk grew 500% in revenue in 12 months, and how Girish Mathrubootham and team went about telling us how they did it at SaaSx 2016. “How many of you recognize this man on screen?” Girish Mathrubootham, CEO of Freshdesk, asked the room. He was gesturing to a picture of a man with thinning dark brown hair, a wide forehead, and a familiar crooked smile. A lot of hands went up...
I travel to India once every quarter to catch up with our India team based out of Coimbatore. I was planning to attend SaaSx for a while now and this time, it was perfect timing the event is scheduled on 2nd April, right in the mid weekend of my India trip. This is an invitation-only event, I’m thankful for the organiser to get me involved. With 200 attendees where the majority of them are...
I took SaaSy bus to attend SaaSx3, a fun journey networking and ice break session among SaaS founder The sessions were on common challenges from funding to hiring right resources and also instant mini FinTech RoundTable (picture below). The venue was at Chennai (Mahabalipuram) well described by above tweet and event started with afternoon session by Pallav Nadhani of FusionCharts on Referral...
The sea breeze was cool. And the SaaSy people went cool as well. Kiruba unleashed some tricks for networking that had the participants engaging in banter, fun and games on the lawn. It also wore off the participants from postprandial somnolence (carb coma) after lunch. The SaaSy bus by then had arrived from Bengaluru, and the participant number swelled to 150 or so. Using your product as a...
The April sun wasn’t evident at the beach side locale, near the historic town of Mamallapuram, which hold relics of exceptional beauty on its rocks sculpted under the patronage of the Pallava kings. Had it been the early part of last century, in all probability, we could have reached this place in passenger boats sailing through the Buckingham Canal, now condemned to history. It was using this...
Last week, we announced the second batch of winners of InTech50 2016. It’s been a hectic month for all the stakeholders. Happy to announce the third and final batch of 15 companies that are selected for InTech50 2016: Aujas: Security Analytics and Visualization Platform Canvazify: Canvazify is a visual collaboration tool for team brainstorming and planning. Its a pinterest of team ideas...
It’s that time of the year when some of the most passionate founders of promising startups meet, connect, learn and engage. It’s that time of the year, when the SaaS quotient of Chennai shoots up the sky. SaaSx3 is back with a powerful line-up of sessions, and this time we head to the beach. Here are some of the interesting events you can look forward to at SaaSx3: 3 Playbook RoundTables with...
