CategoryEnterprise

3 Levels of Product Training for growth

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  You have crossed the initial milestone of proving your product has seen some initial success, covered the MVP and now its time for growth…what is one key ingredient for growth ? You are the rockstar founder or product manager…you have the urge to be omnipresent in every customer discussion or support call…you do a good job on this…but it’s a major deterrent for growth as you become the...

Need for automated revenue assurance in telecoms

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The practice of revenue assurance has evolved from simply identifying leaks to being the process through which continual improvement could be driven. TM forum (Revenue assurance – quick insights) *A single person uses 3-4 different types of telecommunication services in a day. Let’s consider India that has a population of around 1.2 billion with 2 plans being offered by a telecom service provider...

The time is ripe: Indian product start-ups are geared to disrupt IT adoption across the enterprise

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For most food enthusiasts in India, the start of summer signifies the beginning of the much awaited mango season. The “King of fruits”, as it is most aptly described, is in the market for a few weeks before it completely disappears. Drawing a parallel, it’s an equally good time to be a technology start-up in India as well – of course, the season will certainly last more than a few weeks but tech...

The trouble of selling to BigB

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I was talking to one of the CEOs of an enterprise product company who sells to CIOs of enterprise. The typical industry classification for them would be B2B, a business selling to business.  When you read it that way it seems like a fairly balanced relationship between the two.  However as we discussed his situation further and I learnt about the realities of what he has to go through I realized...

100 minds – 8 mins with each.

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In simple maths, every one of the 100 who saw the videos, was kept engaged for at least 8 minutes. Assuming they didn’t see all of the videos – a sales guy was around to continue conversations. Humans have recently surpassed the attention span of a goldfish. And you thought keeping a goldfish engaged was easy…. Knowcross sells a service automation and management software to Hotels. It’s...

The Who, What, When, Why and How of Consumerization of the Enterprise

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Users of enterprise software marvel at the ease of use of facebook, twitter and gmail on their mobiles, tablet computers and desktops! Then they wonder why their enterprise software should not be as easy to use or at least be available from their own devices. The CEO wonders why she cannot see the company graphs and charts in vibrant colors on her iPad at home on her sofa, while watching TV! This...

First B2B Bootcamp for product startups – last day to apply

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The last date to apply for this bootcamp has been extended to 16th August especially for Product Nation subscribers. TiE-IQ Bootcamp is a no contract and free  60-day bootcamp where the participating startups will have an opportunity to create products, launch companies and walk away with their spoils and a lot of learning. This first edition of the TiE-IQ Bootcamp is restricted to B2B technology...

Are you a #MadeInIndia Software product company that sells to Enterprise segment?

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Do you like to share the success on a global platform? Here is your golden opportunity…..don’t miss it!! The members of this exclusive group are the best and brightest CIOs from some of the cream of the global companies like Aetna, Bechtel, Boeing, BP, Caterpillar, Disney, Dow, ExxonMobil, FedEx, Ford, GM, Goldman Sachs, Honeywell, JPMChase, McDonalds, MetLife, Pfizer, P&G, Starbucks, Shell...

How far should you go with Professional Services in your product business?

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Turning on a giant switch

For any products company, product support is a given, and part of the products business fabric. However, almost all Enterprise Products Companies end-up offering the professional services beyond basic product support. These services could range from simplistic implementation support, to integration, to solutions-building, to architectural consulting, to IT advisory support. The decision to...

8 Perspectives on Software Vendors to Watch in 2013

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SandHill’s questions on predictions as to how the software vendor landscape will change in 2013 found agreement among industry observers about the changes facing legacy software powerhouses. The questions also sparked tirades about Microsoft. Dive into their perspectives on the difficult challenges and necessary “rebooting” ahead. Q: Which three to five software vendors will face the most...