The Industrial Revolution was possible because organizations could be built and managed effectively. Today too, problem #1 in business is creating the organization in the right way. changing landscape, in the 19th century (photo credit: thomasgenweb.com) The first time I saw this chart below, a light bulb went off in my head. It shows the world’s average GDP per capita over the past thousand...
There are many tactics mobile games and apps can borrow from retailers and e-commerce stores when it comes to selling In-App Purchases. Dynamic Pricing is one of the most powerful of them. This post is going to look at the low-hanging fruit with dynamic pricing that almost every mobile app or game can take advantage of, quickly and effectively. WHAT is Dynamic Pricing? Changing...
Whenever we think of Personalization the first thing that comes to mind is Amazon displaying products we are likely to be interested in. The next thing that come to mind is like advertising on the internet. A little more pondering, and Google’s search results and Facebook’s news feed would strike us as being personalized too. Notice how personalization is invariably assumed to apply to...
Hiring is Growth Hacking applied to organizations. What does that mean? It is expensive to pay a staffing consulting $10k – $20k per hire, so creative, guerrilla tactics have to be adopted. Using your network to reach out to your audience, relying on word of mouth, the referral program that extends beyond employees, Quora/Twitter/LinkedIn for lead generation, fancy videos and blog posts with...
Just released or about to release a mobile app? Do you have a checklist of which metrics you should be tracking? Deciding which metrics to track is simply deciding which questions you want to answer. And the key is in asking the right questions. Getting information about your app usage shouldn’t be like this. 1. User Acquisition The main activity after launch is user acquisition. Even if you are...
For mobile apps, there are three dominant pricing strategies: Premium, Subscription and Freemium. According to a report by app-store analytics company, Distimo, freemium now accounts for 71% of Apple AppStore revenues in the US, up from somewhere around 50% last year, and rising. In Asia, freemium is 90% of App Store revenues. Is freemium always the most optimal? What factors should you consider...
