Software-as-a-Service is paradigm shift for the software industry. The most profound impact of SaaS is on the software businesses revenue and cost models and therefore the cascading impact it has on the way the business is organised. Customer Acquisition for a SaaS business therefore requires a complete re-think. Since you are not going to get your money up-front, how are you going to fund the...
Customer Acquisition Models for a SaaS businesses
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