As a tech startup, your homepage is the first encounter a visitor will have with your business. The first real encounter. And as a business, what is it that you would like to convey during this encounter? Ideally, you would talk for 30 hours straight but then people have lives to live, promises to keep and food to eat. So what do you do? Get your homepage to cover you on three simple grounds...
What does a typical B2B newsletter look like? An announcement from the company talking about the latest feature. A featured blog post with a link to read more and a list of other “must-read” blog posts. New success stories, white papers and how-to videos. And upcoming events, webinars and job openings in some cases. It pretty much sums up everything the company wants the recipient to know. But...
Indians have been known to be poor marketers for long, especially when it comes to taking products to the world. It is easy to blame the lack of good management schools for this but there are a whole lot of other softer aspects at play – limited exposure to different cultures around the world, limited hobbies with watching pirated movies being the favorite one, poor taste in things proven by the...
As a startup or small business, getting covered in The Economic Times or India Today can give your business the wings it needs. Investors take notice. Smart people working elsewhere look up your company. Team members thump their chest and show the coverage to their wives and girlfriends. You reach potential customers too if India is a part of your target market. Now, if you are in a sexy consumer...
