AuthorSamit Arora

How to scale your startup successfully and make it Virat !

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An iSPIRT Playbook round table So India won against Pakistan in the world cup match….again. I’m sure none of you would have missed it for the world. As you watched every ball with your heart in the mouth, you would have noticed some players performed while others faltered. But in the midst of it, one man stood tall. Virat Kohli, once again proved that he can perform in the toughest of conditions...

49 Not Out ! Excerpts from Product Nation’s 49th Round Table on selling SaaS products to US customers

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Pune… the city of life. It’s a place you can easily fall in love with. Fun loving yet grounded folks who talk sense. Light drizzle, clean roads and a young city full of aspiring students who want to change the world. So when Product Nation announced it Playtable in Pune I latched on to the opportunity. Avinash and his iSPIRT team have been doing some wonderful work over the years in...

The Changing Landscape of Inbound Marketing and Why Should Marketers Care!

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Traditional Marketing – including advertising, print media, branding and corporate communication – isn’t the same anymore. Physical subscriptions have significantly dropped. People now handle all their bills online. Interruptive cold calling is a big no-no. And yes, more marketers are rolling their eyes than ever before. With access to a wealth of information literally, only a click away, the...