Walt Disney drew the mouse in 1928. That’s 86 years ago ! And until recently, cartoons were for kids. Pixar made adults fall in love with Animation. And pay for it. It started in 1995 with Toy Story and recently evangelists like James Cameron and Steven Spielberg have set new standards with content like Avatar and Tintin. Of course – these productions are expensive and are designed for a...
How can these 3 words go together? Experience is all about failing. We’re competing with peers. And who the hell wants to learn ?? Allow me to sell to you – India’s first true bootcamp for Product Entrepreneurs – #PNCamp, happening in Pune in December this year. “…to your context…” – watch this video about a customer. You’ll appreciate...
In simple maths, every one of the 100 who saw the videos, was kept engaged for at least 8 minutes. Assuming they didn’t see all of the videos – a sales guy was around to continue conversations. Humans have recently surpassed the attention span of a goldfish. And you thought keeping a goldfish engaged was easy…. Knowcross sells a service automation and management software to Hotels. It’s...
I wish it was mathematical. But it isn’t. There are unlimited combinations when building a story. That’s what makes it so much fun to consume – you never know how the storyteller tells it… So instead of giving you tips in a bulleted format – let’s build a script together. What we know (or must know) before we start: This is for a 60 sec pitch video about a product called Glitch...
Your product has something worthy – its just that no one reads now. So how do you make your audience appreciate the worthiness of your product. They’re hearing you – but are they listening to you? Videos use 2 out of our 5 senses and if designed right – a video can help you can slip the pill. A pill that will start a conversation. And a conversation is the start to...
Inspired from Pallav Nadhani’s interview – this infographic is meant for all those entrepreneurs who dream of building a global product. From delegating to hiring a sales team and to putting an end to customizing products – these tips are invaluable. Pallav, you rock! and thanks for sharing these precious jewels of entrepreneurship!
In the Speaker Lounge at NPC12, I asked Bob Wright what new he saw at the conclave this year. He said this year he sees Indian Product owners solving problems that Indian Business Owners are facing. This SMB market in India is lying legs-wide-apart – only money can be made here. Here are 3 industries that I believe are fertile grounds in India: 1. Diagnostics – Data that allows the...
About a month ago, I had a very interesting discussion with Rajan from Intuit about why content is a product and how the lean startup rules should be applied to it. Let’s get the definitions out of the way. A minium viable product (MVP) in its simplest form, is the least number of iterations you’ve done on your product before presenting it to someone who you hope will pay for it. Sure...
5 phrases I heard and overheard at NPC12 and what they mean. I’m open to a thrash-out on this. 1. “Initially I was skeptical about coming to NPC. Now I want to come here every year.” – First time at NPC + US based speaker with 100% audience feedback. Achievers in America are looking towards India. There’s a reason. The PULSE that ignited so many industries in the...
Just look at the money saved by KISSMetrics to achieve a Million Dollar Marketing budget result.
