Big Data has gotten a lot of attention over the past 18 months as retail, manufacturing, and technology companies realize the gold mines they’re sitting on and rush to scour them for competitive advantage. Nearly all of this discussion, though, revolves around consumer trends, marketing guidance, new product planning, and other market-level insights. Here are how companies are using big data to...
Get the Mental Model right Mental Models are essentially set of best practices in understanding users’ reason for doing things. Designing around it will create delight While Aesthetics play a big role in the immediate impression might be very important as a “buying” feature, often it will fail as a “using” feature if not done in the mental model for a given customer context or usage scenario...
Prof. Rahul Abhyankar, Director of ICPM Programs at the Institute of Product Leadership summarized it well in his message to the Graduating Class, “Product Management is more of a mindset change merely skillset” Product Management has many definitions but most experts will agree that its essentially the art & science of delivering delighting solutions to real market problems and doing it...
Seems only apt to summarize our 12 learning’s on 12-12-12 #1 – ‘Kitna detee hai’ ? Maruti car runs a campaign in India around “keetna deti hai” (means in local language – how much mileage will i get in?). The first question on the applicant’s mind was – post program will I get a better pay or shift into a company of my dreams. Very few (23% of them to be precise) reported that...
Instead of a consultant’s usual response to things “it depends”, I will choose to give an enthusiastic affirmative – Absolutely YES! But before I give you my reasons for it, let me first give a context for this term Product Manager (PM). For any product business that is trying to turn an idea into a successful enterprise the management team channels their energy essentially into two macro...
