Imagine a warehouse of more than one crore square feet in Central India – around five times the size of the largest football stadium in the world. It would have an eight lane highway that is connected to all four corners of the country on one side. It would have one of India’s largest railway container terminals for handling enormous goods trains on another side. It would have an all-cargo...
It is an exciting phase for the Indian SaaS eco-system. There are a lot of companies from India trying to build products for the global market. Some of them have been able to scale to tens of thousands of customers and millions of dollars in revenue. Many others are just getting started or want to step up their game. In both cases, there are trying to figure things out, sort of solving a jigsaw...
Google is notorious for its ever-evolving search algorithm. Not even big brands are safe if they’re caught using spammy tactics. In turn, SEO also evolved from finding shortcuts and loopholes to focusing on making a site rank-worthy. If you’re trying to do SEO yourself, it’s best to put your eggs in time-tested strategies that get consistent results. Here are ten SEO elements you should worry...
At Mypoolin, we have a consistent and strong belief that a very significant aspect of building a business is keeping the fundamentals strong. The fundamentals are not just the core pillars for making the company stand as an entity, but also serve as defining the form as the firm emerges from its initial amorphous self. When we started the venture last year, we had some basics and an initial...
Anyone who has been in the business of SEO for long is well aware that this is one of the fastest moving industries in the world. You have to be able to pay attention to the latest SEO trends if you’re going to stay ahead of the competition and preserve your ranking. This guide is going to introduce you to the seven primary SEO trends you have to pay attention to this year. And if you follow...
These are exciting days for us at Pensaar. The Summit, which we have planning for a while is right around the corner. Here’s what you can expect from our Summit workshop (Phase1 on 15, 16 and 17 July hosted at Indian Institute of Management, Bangalore). The co-creation session is carefully designed to be a completely immersive and experiential 3 days. You’ll learn how to understand...
A few days ago, while I was discussing a rather critical business solution with one of my colleagues, I noticed that there was a strange circularity to our conversation. I kept trying to convince him of the importance of deploying such a solution,but I seemed to fail at eliciting a sense of urgency or enthusiasm from him, even though he did not disagree with me. It might have been slight vexation...
As a startup founder or growth marketer, you obsess over metrics: what is my lead-generation rate, how many customers did I win or lose, how is my monthly revenue growing, or how many customer referrals did I get? Analytics is critical for your business, without which you’re flying blind. However, data overload is real and you might not derive the right actionable insights. To simplify metric...
India has come a long way in online payments in a very short period of time. With the launch of NEFT and IMPS, cash transfers between accounts has been made electronic, paperless and instant. NPCI (National Payments Corporation of India) has recently launched UPI (Unified Payments Interface) as a new way to transfer money in India. This blog post’s content is based on a recent webinar conducted...
An Indian software company serving majorly clients in the US or Europe is not an unusual thing anymore. However, if anybody were to guess the location of the India office, a company that counts amongst its clients about 100,000 small businesses globally, they would most probably chose Bangalore or Hyderabad. However, Appointy, which is an advanced web-based scheduling software tool and has around...
