iSPIRT put together its second Product Nation boot camp for product people, by product people on 8th October 2016 at Persistent Systems’ Office in Pune. It was a day-long coming together of doers: ones who have been there, done that; and ones in the journey of getting there. The format was simple: Successful product entrepreneurs shared details of their journey, interesting hacks and their...
“Are you an accounting company or a finance company?” The question was addressed to Baskar Ganapathy, co-founder and product head of Numberz. It’s an early stage fintech startup with a software product to help small businesses manage their invoices and cash flow. What makes it different is an add-on feature that lets businesses get a credit line and working capital loans. Baskar explained that...
For those who aren’t aware, PNCamp is a bootcamp event for early stage SaaS startups. We were lucky enough to get invited to the event in Pune on Oct 8. The event, like earlier SaaSx event in Chennai, is a no-nonsense event for founders and product folks. The day-long event had two tracks: one for B2B startups and one for B2C startups. We, at Fyle, were part of the B2B track. The B2B track...
Close to about 15 founders gathered on 1st October at the small and cozy office of AdPushup to participate in a Playbook Roundtable on Content Marketing. This was Ankit’s first playbook with iSPIRT and he did a phenomenal job. AdPushup is a SaaS company that helps web publishers increase their ad revenue by letting them test and optimize their website’s ad layout. Their expertise has been content...
Sanjay Jain, Pramod Varma, Ranga Raj With a lot of momentum being built around Digital India and Smart Cities, we offer a contrarian view of how government agencies and stakeholders should approach this complex problem. While there are many facets towards the journey of Smart Cities – some that are non-technology related – political, bureaucratic, architectural, social, cultural etc., and...
Cold emails have earned a bad reputation. Prospects see them as a nuisance, and most just hit delete without even a casual read. Even when the message is highly targeted, the open rate ends up being less than 10% on average. I call it the “Rhino effect”. Most of us have developed a thick skin over the years as a result of the constant barrage of irrelevant email. Not willing to settle for “status...
The volunteer team here at PNCamp are excited to share their list of candidates for the live Product Teardown Session. These companies have been selected to have their products analysed by our expert panel of in minute detail over a 2 hour long session. We expect that the feedback that they’ll get to take back from the session will be relevant and valuable in improving their product’s readiness...
Effectuation (effectuation.org) is a decision-making framework used by expert entrepreneurs. The early morning workshop of PN Camp Introduces this concept and help participants arrive at stakeholder commitments for their product market fit. Vinay Nathan of Altizon talks about application of effectuation in his company and how it made him do more with less. Altizon is a Pune based Industrial IoT...
So, you got a startup. Great! You have a product ready and a few users/customers too, Awesome! I am sure you are super excited to take it to next level, right? But thats when the hurdles begin. Users just do not understand it Users don’t go beyond certain point Our product is awesome, but Product lacks stickiness I am not sure how to position our product We have different kinds of users, how to...
Well, just as any other marketing strategy and methodology is important and it works, the concept of email marketing is equally important. Email marketing is sending emails to a group of subscribers promoting your product or services. In fact, most marketers don’t realize that email marketing is one of the major components of marketing. But just as everybody has myths about web marketing, there...
