Today the biggest challenge for any of us as entrepreneurs is not to build kickass products or services but to reach out to the relevant target audience. Many of products fail not because they were not awesome but because of poor marketing strategies. I have myself made terrible mistakes which costed me and my company a lot but it’s just part of a learning experience and entrepreneurial curve...
Avinash Raghava, who is doing a wonderful job of getting product start-ups together all over India, organized a product management roundtable with the help of Aneesh Reddy(CEO, Capillary). They invited Amit Ranjan (Cofounder, Slideshare – acquired by LinkedIn) and Amit Somani (Chief Product Officer, Makemytrip, ex-Google) to share their insights with a small set of entrepreneurs. Credit for all...
I met Avinash a few weeks back to share details about zest.md, and to discuss some of the challenges which we are facing. Avinash, helped me to understand a lot of issues better, and invited me to be a part of the #PNMeetup to discuss it with a larger group. To be honest, I was apprehensive initially, but seeing the conviction with which Avinash said that it would help us, I agreed and I am so...
Was going through popular book “Don’t Sweat the Small Stuff … and it’s all small stuff” by Richard Carlson, PhD and realized lot of the points outlined by Richard are applicable precisely for enterpreneurs in their startup journey. Make peace with imperfection: As a startup, we always are short of resources that are typically available for a big corporation. When...
Everywhere you look, there is an Indian woman in pursuit of an entrepreneurial dream. With a GDP growth rate of 8.2%, women product leaders have a whole reason to be bullish. This International Women’s Day, we choose to celebrate pioneering Woman Product Leaders among us, choose to celebrate the success of these efficacious women. This is not a comprehensive list, and if there are some Women...
“Not meeting desired sales target?” is perhaps the most important question in any of senior management meetings. But how do most companies react? Answer: “Re”setting the targets,“Re”structuring marketing campaigns and finally “Re”placing sales team (starting from executives ending up replacing sales director) and what will happen by doing several “Re’s” together…absolutely nothing. On the...
Background – I was fortunate to be invited for the #FoundersMeet 2; informal get-together of 7 startup founders last year. This time around Anirudh, Sid, Nischal, Deven and I suggested to move it beyond our circle and extend it to 20 startups to come together and share our small success stories, failures and challenges. We also wanted to create a strong connect for ‘Mumbai-Pune Start-up...
When you are selling a product to a customer, you will have to understand the characteristics of the customer. This is especially true if your product solves the problems of both Enterprises and Startups. Both are unique in the way they buy products. Enterprises have a process in place and hence you need to be very very patient(sometimes, it may take an year for an Enterprise to decide to go with...
ProductNation is pleased to support M.A.P 2013 a unique project supporting Asian innovation and designed to match new companies to the most senior decision-makers in global marketing and media. Since its launch in 2011, it has had applications from over 50 new companies and awarded four “Hot Company of the Year” citations. All applications are assessed by a jury of VCs and successful media...
Contify is India’s leading business news, content and information provider with interests in managing databases; publishing news stories; and syndicating content from reputed publishers to global databases. We recently caught up with Contify’s CEO Mohit Bhakuni to understand more about the product and his journey so far. Here are some excerpts from the interview. How did it all start...
