It’s all about delivering the right message to the right audience at the right time. Today mobile offers us this capability to capture, analyse and execute in real-time on users immediate needs. Mobile is the disruptive force that is here to change long standing business models. When building a consumer strategy for your app, it is important to understand that the journey to business success...
After a successful launch in 2013, TiE Bangalore’s AnthahPrerana is back with a bang! It is not another business plan competition. Think of it as an idea booster. We pick the 10 best unfunded startups in commercial and social sectors, mentor them and get them market ready for exponential growth. Last year, the who’s who of the Indian start-up ecosystem like Mohandas Pai, K. Ganesh...
Off-late, I have been seeing many articles on “Funded” V/S “Bootstrapped” models. Few articles have projected bootstrapped ventures as great in comparison to funded ones. I run a company that is profitable without any external funding and at times find it very odd with these sorts of comparisons. Many entrepreneur friends suggest me to continue the way we are and ask me to...
The last few years of my time I spent in IBM was in the space of B2B. Here are some of my observations during my consulting and interactions with the B2B companies over the years. What is B2B? B2B and B2C are often used terms in the Startup space. Let me begin by explaining these two. B2C (Business to Consumer) are those companies who have products or Platforms that are used by end consumers like...
Denmark is located in Scandinavia in Northern Europe and of the easiest places to start and grow a business. The World Bank has rated it as amongst the easiest countries to do business in and as a fledging business, is that not ‘music to your ears’. Denmark is also a hub for cutting edge technologies widen a variety of clusters including ICT, Clean Technologies, Life Sciences & Design. Some...
With new start-ups coming up on a daily basis, the competition in the market is intense. To be successful in this competitive world, you have to think beyond the ordinary. This is probably why growth hacking has become the go-to word when looking for people you may want to hire! If you can scale your growth beyond a linear curve and find multiple ways to expand your reach multi-dimensionally, you...
More than two generations ago, the venture capital community – VCs, business angels, incubators, and others – convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they’ve delivered and the incredibly large and valuable companies that...
We are a product startup from Delhi NCR and to be honest, not big fans of Yo Yo Honey Singh. He started his music career as a Music Director in 2005 and for 7 years, was virtually unknown. Then, something happened in the year 2012 that catapulted him to overnight success and by 2014, his songs were in close to 15 big Bollywood movies and he wrote lyrics with legendary Gulzar! In past 2 years, he...
You start your computer to check the sales ledger, and are in great tremor as it was incapable of opening anything. Some sort of advertisements related to a product kept on flashing on the screen. On further investigation you realize it has been infected by virus and the nastiest part was – the antivirus on the computer couldn’t even detect it. In the end, you had to format the entire computer to...
I still remember the feeling of being blown away by “The Matrix“. The movie had stunning visual effects. But more remarkably, it helped connect several dots in my head that have evolved into life-transforming mantras: Do not try and bend the spoon. That’s impossible. Instead… only try to realize the truth. There is no spoon Many of us lead our lives with bags of things...
