Being context aware is about knowing location, identity, activity and time. Many context-aware technologies give a huge importance to location, but location is just one aspect of context, not the context. Location awareness can improve user experience, but knowing a user’s preferences and specific environment makes it all the more personal and all the more powerful. Mobile apps and devices...
The Bootstrap Ride
There are many paths to successfully bootstrapping a start-up. The trick is finding the way that works best for you. Now more than two years into my journey, I want to share a few lessons I wish I had learned earlier. I would like to share a few tips from my experiences of bootstrapping an international startup. I want to speak the reality I experienced, my personal opinions, and I do not intend...
WIEF Startup Competition 2015 powered by LetsVenture
LetsVenture partners with Wharton on one of the most prestigious India-focused conferences in the US – the Wharton India Economic Forum (WIEF). WIEF provides a unique platform for thought leaders to discuss the opportunities present to India and the challenges that need to be addressed. This year, WIEF will be hosting its second India-focused Startup Competition as part of the WIEF conference in...
8 Powerful Things I learned about “Positioning your Startup” at the iSPIRT #PlaybookRT
As a founder or technologist mired in the day-to-day tasks of product building, it’s easy to get drawn into thinking of your product as a collection of features. But do customers also see our products as a stack of features? Or do they see products as a sum of the solutions that they offer? How do we best translate our offerings into a simple and sticky pitch that piques our customers’ curiosity...
Head start Higher 101
‘Headstart Higher’ is an initiative by HeadStart Network Foundation. This is as a platform to connect startups to rock star people who could be their prospective employees. This is carried out in the SPEED DATING format, where all candidates meet all startups and then startups can choose to talk further to those who they find competent enough to join them. Our vision is to help startups HIRE at a...
The Leap from Context to Hyper-Context to add Value to the Consumer
Mobile is redefining customer engagement models. Highly personalized recommendations are possible now that companies can access location information and user behavioural data. Brands and services must leverage intelligent targeting to win customer loyalty, rev up engagement, boost conversions and most importantly, to stay competitive in the mobile-first world. By analysing the customer journey...
Screeny — Delete space consuming screenshots easily!
So that you can make more space for your photos and memories. Being a designer, one is always looking for inspirations, working on ideas, trying and testing various versions of designs, giving feedback to the team, and all of this results in an unattended collection of… screenshots! Using a 16GB iPhone a year and a half back, I asked a question on twitter “Is there an easy way to delete all my...
Tax challenges being faced by the(SPI)Software Product Industry and Budget Recommendations made by iSPIRT.
With the budget closing in on the industry there are hectic conversations to represent the Software Product Industry in the right manner in the Ministry of Finance. The tax issues both on the Indirect Tax and Direct Tax have been plaguing the Industry for a long time and this hangout addresses the things which need to be done very well. The Indepth Knowledge of Bharat Goenka (Tally Solutions)...
UxNow ~ Nickel o Wonder : The Design Conference
“It was a rainy day. Everyone in the family was relaxing and I, in my cuddling days, was sketching scenery with mountains, birds and rivers. I filled my clipart with all the colors I wished for and stroked in every direction with the freedom unrestricted. Upon finishing my drawing, I jumped and jacked straight to my granny and she, with all the worldly affection, patted my shoulder and gifted...
Get to Learn from @Zoho – Zoholics: India, Nov 20-21, Bengaluru
We have been around for the last 18 years, making software for businesses around the world. At Zoho, software is our craft and our passion. Our people spend years mastering the craft, and their handiwork are the 30+ products that we now offer. With more than 10 million users across the world, we are one of the largest IT product companies based out of India. This journey has taught us many...