A brand is representative of the source from where a product or service comes from. Over the years consumers have learned to associate a word, combination of words, tagline, logo and colors with their respective brands. A brand signifies a set of attributes. Leading brands spend a fortune to re-inforce these attributes, which are tweaked time and again to seek resonance with the ethos of their...
Recently, India has seen many success stories of product startups in the SaaS category, which are building products for the global market. Here is what we did – Suresh Sambandam, Founder and CEO of OrangeScape (the company behind KissFlow), in collaboration with the iSPIRT team, conducted the 49th #PlayBookRT on building SaaS products for the world. Sokrati (Pune) played a gracious host for...
India’s startup ecosystem has climbed another step towards becoming the largest in the world. It is the fastest growing and third-largest in the world. Though we have more than 3000 start-ups in India, we are way behind in terms of IT Security start-ups. With the growing concerns of Cyber warfare, India as a country needs to have significant indigenous capabilities in the field of cyber security...
In this cutthroat and competitive business environment it has become imperative for both new and established organizations to be on top of their game. Staying constantly in top form and delivering results requires the organization to have people in the management with strong leadership skills. These people are even more important for companies that are yet to make their mark in the market. As...
The tone set by the Prime Minister’s visit suggests that the two countries can be both, with India being an equal partner Narendra Modi found himself marking a year as Prime Minister neither in his home state of Gujarat nor in New Delhi, but in the bustling metropolis of Shanghai. The final engagement of his three-day visit to China (May 14-16) was a speech to the expatriate Indian community. I...
Since 2012, NowFloats has been helping small businesses all over the country get discovered and grow online. This year, we are embarking on a journey called Digital Desh Drive as a part of our mission to get every local business online by 2020. Digital Desh Drive is all set to kick start in Amritsar on the 6th of May, cover 20-25 important cities across the sub-continent and end in Kanyakumari on...
While new-age global SaaS startups like Zenefits & Slack continue to grow at a feverish pace, India too is beginning to see the emergence of quality SaaS companies like Practo, Freshdesk and Capillary among others. These companies have attractive unit economics, are capital efficient and have demonstrated the ability to compete in international markets. As a result there is strong investor...
After a gap of 10 years, I recently returned to Bangalore to attend InTech50. The excitement started from the get go when I was flown from Delhi to Bangalore by an all-female Indigo cockpit – itself a reflection of our fast changing times. The age of tech startups in India has dawned. With 3500+ registered startups & counting, India is well poised to become the second largest startup...
Reblogged from TechinAsia with the permission of the Author – Malavika Velayanikal I stumbled at pricing initially. I sold my product at an 80 percent discount to a customer who kept pressing for more. After that the customer took me for granted, demanding more and more and more. Instead I should have tried to make him understand the value in the product. If he didn’t get it, I should have...
For any SaaS sales team, cold emailing is the life line of the sales funnel. For organisations like ours, with smaller ticket size deals, the cold emailing channel has to work, otherwise the CAC vs LTV balance can go for a toss. Every entrepreneur, whether in sales or not, is selling something. If you are pitching investors, you are selling a vision and a team; if you are mailing potential hires...
