AuthorProductNation Network

“Getting traction for Product Startups” — iSPIRT Playbook Round Table | Notes

It was a warm Saturday morning in Ahmedabad and about 15 to 20 people had gathered at CIIE, IIM-A for this closed-door-day-long session where people who’d been-there-done-that were coming in, at their cost, to share (Read ‘Discuss’) their journey and more importantly, engage into a meaningful conversation about problems faced by Product Startups and their solutions; mainly centred around Traction...

Because designers need to know *about* code

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This is a about a long raging debate on the process of designing and developing great products. In a recent Medium post, Jesse Weaver said something very simple but powerful — we need more designers who know *about* code. And I agree! Not only because I myself like to experiment with code but also because of the following. “The reason designers should know about code, is the same reason...

There is no such thing as a startup culture

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As of April 20th, 2016, Exotel is four years and 10 months old as an organisation. In the start-up investor jargon, Exotel is a VC-funded, high-growth start-up. Our home-grown on-demand cloud telephony services, powers over 1000 businesses of all sizes and shapes. Now, if that’s a lot to take in in one go, welcome to the startup world. This sense of overwhelm is the reason employees and...

1 Critical Analytics Mistake

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Why some well funded/big companies miss business targets? Companies tend to focus 80% of their analytics effort on analysing “Historic Indicators” versus identifying “Leading Indicators” to grow business. This is biggest mistake I see wrt how some companies leverage Analytics. 3 Examples of how Analytics Numbers should be used: Spot Contrarian Points: Usually, consumer businesses experience low...

fluxday — the internal task management & productivity tracking app of Foradian is now opensource

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A no-nonsense, free & opensource task & productivity management tool for growing startups fluxday was developed by Foradian starting in 2013 and was a critical part of Foradian’s hyper growth and success as a B2B software startup in EdTech space. With a CAGR (compound annual growth rate) of 323 per cent Foradian was listed in Deloitte Tech Fast50 India consecutively for two years. We...

Payment Bank + Technology = Faster Profitability

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Something very exciting is happening in India.Several Payment Banks are about to launch their operations with a dream to provide banking & transaction services esp. to millions of rural and semi urban un-banked & under-banked households. This is expected to greatly boost domestic remittances, rural savings & reduce dependency on cash. One of the most important questions these banks is...

What it truly means to be a full stack company

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There are several different types of organizations out there, and the ones that are the leanest in terms of size are mostly product companies. Within the product companies as well, there is a lot of variety in the approach that they take for delivering the desired consumer experience. Some opt for just 1 tool and focus on that (Desktop downloadable products— like early days of Norton antivirus)...

Testing Time for a Bootstrapped Entrepreneur: 7 Practical Lessons for Software Product Testing

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What’s a bootstrapped entrepreneur’s favorite three alphabets? The answer is DIY and there are no prizes for guessing! One of the things every bootstrapped entrepreneur should do is to take ownership for testing their product and not leave it to the engineering team. Wondering why this is important? Here are four great reasons why you should get your hands dirty! Keep the working product aligned...

Key Takeaways from The Design Thinking Roundtable

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When it comes to building a product, I had absolutely no experience before Pricebaba. While building Pricebaba.com I did learn many nuances and tricks for growth. I am grateful to the friends and mentors who have always helped us understand users better and how to build a great product. It was a pleasant coincidence last week when I got two opportunities to understand design better — first, I...