AuthorPriyanka Desai

April 13, 2015

5 Min read

According to Content Marketing Institute, 90% of the companies are using content marketing, however only one third of third of them are satisfied with the response that they get. According to DemandMetric, it is 62% cheaper than the traditional marketing. Is content marketing an integral part of your startup? Are you pouring in hours of hard work and efforts to build a strong brand on the plinth...

Who plays a more incremental role in building brands? Loyalty or marketing

By Priyanka Desai

In Content & Marketing

March 14, 2015

4 Min read

Congrats for climbing the corporate hierarchy to become the Chief Marketing Officer. You deserved it, after all the hard work that was poured. Now I offer my condolence. Until you step into the shoes of Chief Loyalty Officer, you’ll sooner or later be by replaced by someone else. Am I sounding preposterous? Here is the best proof. Apple that dominates the smartphone market. Their all-time record...