A logo is one of the most visible faces of your brand. In other words, the logo is most likely to be your most frequent and most visible brand representative. Ideally, a logo should clearly state the following: Who you are What you do How the logo is designed and how well the messaging is in the tag line will create the first impressions about the brand’s personality. Right from the time you...
iSPIRT Open Ecosystem Questions(OEQ) Series. The conversation around this exciting session was lead by Sanat Rao (iSPIRT) and the speakers were Jay Pullur (Pramati Technologies), Sanjay Shah (Invensys Skelta), Pari Natarajan (Zinnov), Karthik Reddy (Blume Ventures) & Vijay Anand (The Startup Centre). Sanat initiated the conversation with an observation that it was only the bigger exits that...
On August 14th, 2014 iSPIRT, the industry enabler that is creating a vibrant eco-system for promoting, encouraging, supporting and enabling product companies out of India, organized a very useful online discussion on the concept of bootstrapping. Titled ‘Bootstrapping – Boon or Bane’, the discussion explored various facets of bootstrapping, including its relevance, benefits, limitations, and...
Finishing the design and development of a product or a service is often challenging for entrepreneurs. That’s because they are so passionate about the product or service that they want to perfect it! Every feature that they think of, appears really really important to them and they want to incorporate it in the on-going development phase. This is even more pronounced among entrepreneurs in India...
