Building products that help customers achieve the outcomes that they desire over the long term is hard. Jeff Bezos has a great quote on basing your strategy on things that do not change. This quote captures the essence of strategy and long term planning. Here are few elements that product teams should consider while building products: What to build? is determined by three critical...
Focus on understanding the situation that the customer wants to resolve, not the customer Product managers are constantly told that they must “know” or understand what customers really “want” or “need”. Did they tell you how? Did they say — understand what problems customers are trying to overcome? Should you focus on understanding the problem, the customer or both? You will be better served if...
Ensure that the right things gets done in the right sequence A product manager helps a company to achieve its goals by helping customers get their jobs done in an unique and delightful way, and getting customers to payin some form (money, attention, information). Let me elaborate on the key responsibilities encapsulated in the above definition. Getting jobs done: A parent purchases your app to...
