AuthorNikhil Arora

Go to market strategy for start-ups

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For small businesses to succeed in today’s fiercely competitive market is no easy job. While you might think that once you ideate and put a business plan in place, your long cherished dream is soon going to be realized, hold on to the thought! Have you given enough thought to your go to market strategy? If not, then right now is the time and the following tips will help you do it the right way: ...

Shaping Small Business India

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Small Businesses play a significant role in a developing economy – from creating valuable business opportunities to employing a large chunk of the workforce. They are the drivers of growth contributing significantly to a range of sectors and industries. Small Businesses produce nearly half the manufactured output and are also the largest employers of workforce in India after agriculture. Roughly...

Managing business is about having the right data at your fingertips

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Hindsight, they say, is 20/20.  The advantage of hindsight is that all the data that affects a decision has been revealed and is known.  Unfortunately, real life never works that way.  As an entrepreneur, you have to operate on a combination of one part data, one part intelligent guesses, and, if we are really frank about it, one part luck. Managing a business, when broken down into its simplest...