Mukund Mohan – Page 3 – Product Nation

Startups and mentors: How to look for a great marketing mentor? & A list of top marketing mentors in India

September 23, 2012

3 Min read

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After the first post on technology mentors in India, the next person who can help the most as a mentor to startups < 2 years old is someone that can help with product & customer knowledge (or understanding user / customer behavior if its a consumer startup). There are 3 primary categories of “marketing” mentors I’d recommend you think about. You dont need them all, just be clear who you...

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Technology product startups, angel and venture market comparisons – US and India

By Mukund Mohan

In Eco-system

September 23, 2012

1 Min read

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There is a lot of activity and interest in technology product companies in India, as there is in the US. I spent some time reviewing numbers from NVCA, VCCircle and pulled some numbers specifically in the areas of Internet, software, technology products and eliminated services companies. Here is a simple table to keep things in perspective. All sources are at the bottom. USA India Total number of...

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Startups and mentors: How to look for a great technology mentor? & A list of top tech mentors in India

By Mukund Mohan

In Biz Models, Eco-system

September 23, 2012

4 Min read

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I am going to write a 3 part series on mentorship and technology startups. Rather than write about why you need a mentor or how to engage with a mentor (next series) I thought the first step for most entrepreneurs would be to seek out great mentors. As an additional bonus, I thought I’d list some good mentors in India so there’s a starting point (not comprehensive). Please feel free to add people...

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Who are the “early adopter” Venture Capitalists in India

By Mukund Mohan

In Accelerators, Angel, Eco-system, Startups

August 23, 2012

5 Min read

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Like you, I assumed that all VC’s are risk takers. I mean as an asset class if you have to provide the highest returns over the long term, I would suspect you have to take big risks to get big returns. The average Indian bank has been giving around 8% annual returns on FD (source), real estate returns about 13%, and gold loan providers will give you close to 15% I am told. So, VC as an investment...

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The frustration of “lack of progress” with your product

By Mukund Mohan

In Eco-system, Go2Market, ProductNation

August 5, 2012

2 Min read

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On the outside looking in, its extremely frustrating to hear of product teams shipping product multiple times a day. I tend to often question: “What in devil’s name am I doing wrong”? Is it that I have not defined the product requirements right? Have we hired the wrong people? Does our team not have enough experience? Is our culture not supportive of mistakes? Are we not focusing on the right...

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The new age startup – Build a feature not a product

By Mukund Mohan

In ProductNation

June 24, 2012

2 Min read

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Its a well known fact that the infrastructure costs of building a software / Internet startup have dramatically reduced. Although the costs of developers have dramatically gone up by the same percentage, the productivity per employee hired has also gone up dramatically. Given that a developer can now manage instances, push to production etc., the need for DevOps is moved to a much later day...

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What makes a product “fit” a market? Or how to achieve product-market fit?

By Mukund Mohan

In Go2Market, Marketing, Startups

May 5, 2012

2 Min read

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A relatively young term in an entrepreneur’s vocabulary is “product-market fit” (PMF). Attributed to Marc Andreessen in 2009, this term, has a relatively simple meaning but one that’s hard to really get a sense of: Product/market fit means being in a good market with a product that can satisfy that market. If you go after an awesome market – growing fast, has excellent demand and a great growth...

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