AuthorManjunath Gowda

Validated: InTech50 – boosting India’s next-gen tech innovations

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Did you know that India is ranked as the fourth largest startup hub in the world with over 3,100 startups? According to the economic Survey 2014-15, the startup scene has been mainly driven by ‘hyper-growth’ in the technology startup and software product landscape. Owing to some great software product innovations of late, India is no more tagged merely as a technology service provider, but is...

The trouble of selling to BigB

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I was talking to one of the CEOs of an enterprise product company who sells to CIOs of enterprise. The typical industry classification for them would be B2B, a business selling to business.  When you read it that way it seems like a fairly balanced relationship between the two.  However as we discussed his situation further and I learnt about the realities of what he has to go through I realized...

M&A is critical for the Product Startup ecosystem in India

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Small $20-30m M&A transactions are the lifeblood of Silicon Valley. Over 400 such transactions happened last year. Israeli companies accounted for over 20% of these transactions. India had only a couple of transactions to speak of. This has to change of Indian has to become a Product Nation.  iSPIRT is focusing on this issue through its soon-to-be-announced M&A Connect Program. The...

Are you a #MadeInIndia Software product company that sells to Enterprise segment?

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Do you like to share the success on a global platform? Here is your golden opportunity…..don’t miss it!! The members of this exclusive group are the best and brightest CIOs from some of the cream of the global companies like Aetna, Bechtel, Boeing, BP, Caterpillar, Disney, Dow, ExxonMobil, FedEx, Ford, GM, Goldman Sachs, Honeywell, JPMChase, McDonalds, MetLife, Pfizer, P&G, Starbucks, Shell...

Will your Differentiation pass the D-Cubers Test?

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In my previous blogs, I wrote about how differentiation is a must and even wrote about how Bob Wright and Raj Shetty spoke about the differentiation @ NPC-12. Ok now comes the most critical issue of “yeah I understand differentiation but how do I do a valid differentiation rather than doing for the sake of doing”.  Let me give me an example to showcase the issue. I want to start a tooth paste...

Differentiate or Die – learning’s from the NPC -12 session

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Coming back to busy corporate life after NPC (NASSCOM Product Conclave – 2012) is like starting the second innings 🙂 I thoroughly enjoyed being a core volunteer managing 140+ speakers, and the speaker lounge itself on the day of the event. Not just that but was also managing, choreographing and moderating the session “Differentiate or Die – there is a brutal market outside” with the speakers...

Marketing: “Line Extension Trap” – How SMEs can use this to take on big boys in their own game!!

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This is more of a go-to-marketing issue rather than juts marketing per say. This issue is mainly suffered not by startups but mainly those who probably has a product which is selling and doing good and now thinking what is the next product I should do or even those say who are in services successful in one area and want to enter another or say those who are successful in services and now want to...