AuthorKiruba Shankar

February 18, 2015

5 Min read

This is the 2nd in the 5 part series on ‘How to Sell in the US Market from India’. I had attended the Round Table organized by iSPIRT and here I attempt to capture the important points from the discussion. (You can read the first part here) One of the topics of deep interest for the participant was on clearly understanding the role of the Startup Founders and where should their time and focus be...

Nuts and Bolts of Selling to the US from India for First Timers : Part 1

By Kiruba Shankar

In Playbook RoundTable

February 6, 2015

3 Min read

The 42nd iSPIRT RoundTable (RT) focused on an enormously interesting subject of ‘Nuts and Bolts of Selling to the US from India for First Timers‘. The session was meant for startups focusing on SaaS products (mostly in the B2B space) but the learning can be applied to any startup targeting the US market. This is the first in a 5 part series that captures the important learning from...