We have multiple definitions of platform, but in today’s world where reaching out to people is so easy and absolutely free, one can argue that in today’s context a platform is a vehicle to extend people’s voice beyond the ears closest to you. The channels that we use to have were very expensive – all required expertise, money or both whereas the new channels are over internet – mostly free. This...
Platform mean different things to different people depending on who you ask. It is not just related to software or computer hardware industry but is also very relevant and prevalent in other industries also. It is an entity that bring things together, mask complexities, is a enabler to build/create on top of it, help foster innovation and is a ecosystem enabler. Over the period governments...
Starting from where I left in my previous blog on new generation of solutions based on nexus of converging forces – social, mobile, cloud and information, I thought this time I will focus on a specific function “Marketing” and how the nexus of conversing forces will be influencing it in the coming years. Gartner is predicting that by 2015 the marketing budget allocated to retaining customers...
Most organizations are built to solve customer / citizen’s problems or service customer needs, whether it is a non for profit or a small private business or a big enterprise. Some of them directly solve customer’s problem, some indirectly by enabling customer facing organizations through technology or raw materials. Technology role over the period of time has been changing from organizational...
