We, Indian entrepreneurs, can think big, can write code, can build a sustainable business, can raise money and we might as well make a successful exit but we still face challenges in making a 2 minutes presentation that would that would at least make the listeners curious about our startup. I happen to attend an event recently wherein around 8 established and mostly funded startups presented to a...
Whenever faced by dilemma over any issue pertaining to sales and marketing, I recall a famous quote by Ben Feldman, who is considered one of the best salespeople in world history. Don’t sell life insurance. Sell what life insurance can do. Just by following this one mantra, Ben was able to insurance policies more than worth USD 1.8 billion in his life! It would be unfair if I don’t mention Steve...
If today a survey in done in schools across India and students are asked some questions like, What are your favorite hobbies or pastime? What do you do after going back home from school? What do you do during holidays? You’ll get all sorts of answers but ‘Entrepreneurship’. Even worse, if the following question is also included, Have you heard about the word...
