It is an irony of sorts: the more things get real, the more they need to go virtual; and the more virtual they get, the more there is a need to balance the two with Augmented Reality. That is the case with events. As events – trade fairs, conferences, seminars, exhibitions – become bigger and span multiple dates, multiple venues, have multiple tracks and hundreds of exhibitors and thousands of...
Effective employee lifecycle management is acquiring importance from a talent acquisition and retention perspective; from an employee satisfaction angle; as well as from a compliance and regulatory viewpoint. Many organizations, especially SMEs, are discovering to their dismay that the pile of unstructured employee data they have accumulated is a ticking time bomb. They suspect they are paying a...
I can bet you are familiar with this one, but not its consequences, in product development: you’ve seen project managers in product development teams express frustration at not being able to keep the development on track, on time and on budget. I had earlier written about the kind of expectations people have of product development and its perils – but this problem of project management is worse...
Marketing a product is always tricky business. Step into a marketing discussion and it invariably ends with, “Should we really be spending so much on marketing? Isn’t there a better (read: cheaper) way to do this?” Now observe the marketing head honcho whose responsibility it is to get the product into the hands of users. He or she will scrunch the shoulders into a compact shape, ready for the...
How many times last month did you use Power Point? Most would have used it at least a couple of times. Power Point is one of those products that seem so natural and effortless to use. And when you think about it, Power Point acquires its muscle from its core ability to dumb down a variety of thinking processes. What were its creators — Dennis Austin and Thomas Rudkin – thinking when...
