The need to be viable in terms of paying customers and indeed the very survival of start ups are dependent on their ability to attract as many paying customers in a short time frame- however a majority of early stage start ups do not look at a planned approach to their marketing, branding and sales and depend a lot on their individual jugaad. The case study written down will capture a start up...
An Imaginary Start up Case Study- Need for a planned Marketing & Sales outreach
A
