Marketing for beginners The morning of the SaaSx3, saw a round table by Pallav Nadhani, CEO of Fusion Charts. And I was one of the few lucky people who managed to find a seat at this already cramped round table. Pallav, kick-started the session with a question: Who are you & what will the world miss if your company dies in 10 years? The question (although slightly morbid) did its trick. It...
The story of how Freshdesk grew 500% in revenue in 12 months, and how Girish Mathrubootham and team went about telling us how they did it at SaaSx 2016. “How many of you recognize this man on screen?” Girish Mathrubootham, CEO of Freshdesk, asked the room. He was gesturing to a picture of a man with thinning dark brown hair, a wide forehead, and a familiar crooked smile. A lot of hands went up...
It’s that time of the year when some of the most passionate founders of promising startups meet, connect, learn and engage. It’s that time of the year, when the SaaS quotient of Chennai shoots up the sky. SaaSx3 is back with a powerful line-up of sessions, and this time we head to the beach. Here are some of the interesting events you can look forward to at SaaSx3: 3 Playbook RoundTables with...
The morning of the SaaSx2 event saw a great pre-event playbook at the Attune Tech’s Office. Avlesh from WebEngage, Arvind from Attune Tech. and Suresh from KiSSFLOW came together to host the session and anchor the round table. With a casual round of introductions, Suresh kickstarted the entire roundtable discussion with a question: Who is your ideal user? Identifying the ideal user for your...
