Product pricing is a touchy feely subject, hence the following disclaimers for I get into it… There is NO one-size-fit-all solution to your pricing problem. Don’t look for a one time silver bullet for product pricing. Pricing varies drastically between verticals, products, company stage, etc. This article is meant to give thought frame work around pricing and not a meant to be a perfect...
CarIQ, started in August 2012, launched the product this past week. Car owners and enthusiasts can now get their hands on their very own CarIQ device by per-ordering it! CarIQ is one of the few Indian startups in the domain of connected cars, with primary focus on Indian auto market. This past week ProductNation interviewed Sagar Apte, Founder and CEO of CarIQ. In this conversation over coffee...
These days there’s a huge buzz about BIG data. Everyone is now talking about investing huge in BIG data in a BIG way. But before we get all gung-ho about it and take the BIG data plunge, companies should try to figure out applicability of whatever existing data they have. This is especially true for Startups and SMBs who don’t have BIG budgets for BIG data. With that thought, here’s how we at...
The fifteenth #PlaybookRT with focus on Product Management was held at PubMatic office in Pune. It was led by Shrirang Bapat (VP Engg at PubMatic). Shrirang set the stage for RT by sharing the importance of ‘What NOT to do’ which comes from years of experience. To accentuate his point, he shared a story of introducing handhelds in the market beginning of 1997. Through this story he explained the...
Similar to the Chief Executive (CEO) of a company, a Product Manager should also question the process that goes into the creation of a product / service. Treating the organization like a living and breathing creature, a Product Manager should have in-depth understanding of the workings of its vital organs that are responsible for the following: Listening to external and internal business related...
There have been epics written on ways businesses should be: Identifying customers Acquiring new customers from competition Retaining customers Cross selling and up selling into existing customers Leveraging Customers for expanding business For a Product Manager, who has to deal with many internal and external entities, Customer is by far one of the most business critical entities that he has to...
