We are pleased to announce the first Playbook RoundTable for Product Entrepreneurs around Messaging & Positioning. A strong, differentiated & memorable product messaging is essential in creating traction for your product. Effective product messaging speaks directly in the langauage of your target audience. This Playbook Roundtable is brought to you by iSPIRT. One of the initiatives of iSPIRT is to convert conversations into playbooks for product entrepreneurs.
This Playbook Roundtable is led by Shankar Maruwada and is intended for companies that have a software product (consumer or enterprise), have initial customers and are trying to scale to the next level. They are keen to make more crisp their value proposition to the target audience and more clearly articulate their position relative to competitors.
This Playbook RoundTable will be interactive and will help your team step into the role of your target audience, map your features to benefits, organize those benefits into message themes, and summarize the product in a positioning statement.
To apply for this workshop please send a PDF document(one pager) to avinash(at)ispirt.in with the following information by 23rd March ‘2013:
- Name of the company
- Name and title of the intended attendee
- Mobile phone of attendee
- Email ID of attendee
- The top two practical problems your company faces in messaging, communicating, positioning your product, that you would like help with.
- Top 2 desired outcomes from the workshopPlease share, as briefly as possible, your current resources and efforts in this area
- Write (max 150 words) on the ‘What’ and the ‘Why’ of your product, in simple language. You may accompany this with a single visual (optional).
