India has come a long way since its Independence on 15th August, 1947. One industry that has really shined for India is IT/ITES and that really have put India in a global map. The major contribution has come in the form of Software services with names such as Infosys, TCS, Wipro & HCL being the torch bearers. However, be it due to lack of media attention or for the lack of sheer scale, India is still not looked upon as a Product Nation that has created a global consumer or enterprise facing product such as Google, Facebook, Microsoft, Oracle, SAP and other such marquee names. It is a bit ironical that all these big giants have a size-able number of Indian minds working for them!
So, on the eve of Independence Day of India, let’s give a shout out to few products which are slowly and steadily helping India to become a Product Nation and inspiring many Indian entrepreneurs to dream big for the World!
Capillary Tech — Any retailer in the world if looking for a customer engagement solution, then Capillary probably will be there in the list of evaluation. That is the brand it has able to create for itself in quick time. It has shown that an industry specific solution can be also scaled up big time!
Crowdfire — It is a social media management app for Instagram and Twitter. Earlier know us ‘just unfollow’, it has really shown that to get users, the focus should be on user need and not on complex problems.
Finacle — Infosys should always be proud of on the success of Finacle. This has helped them take multiple risks in product and platforms space. Finacle has always kept itself up to date owing to change in banking customers’ behavior. The fact that banks are using it in more than 94 countries speaks a lot of its universal applicability. Finacle has shown that despite the parent company being service oriented, products can be created if given independence in execution!
Freshdesk — It started in an industry which already had multiple matured players in the market. But focus on UX, price points and its target customer needs, it has nailed the customer support space. And with its recent hiring, it has shown the importance of right leadership.
Tally — It is almost a synonym for accounting software. And probably the first global product out of India. Again have shown to focus on user problems than anything else.
Web Engage — It has redefined the way how products should engage with customers. Again it operates in a highly competitive space but with its focus on innovative features, has shown how a product should be scaled up.
Wingify — Just look at their main page and you will fell in love with its mission statement. Overlaps with the web engage space to some extent but the mission statement itself separates them out.
Zoho — The perfect example of how to run a product business. In the age where founders chase funding, Zoho has remain bootstrapped and keeps churning out a productivity product for a business problem.
These products inspires us at UX Hack on a daily basis to have the right intent and build for the World!
Guest Post by Nishith Gupta, Founder, UXHack.co
